I just stumbled across this Jaguar British Villains campaign and I really like it. There’s nothing innovative about it necessarily, but I think it’s a great angle (sexy, evil British vibe) and well executed. They’re really selling the appeal of a Jaguar lifestyle and look.
It’s that time again. That’s right, it’s time for a new blog of things I want to share with you. This time, it’s ads.
I work at an ad agency now, not doing something fun like creative, but doing something very mechanical, like ops. But still, I like it because it means now I’m really, for real, working in the “ad industry”. This means I can sit around watching ads all day (no, I really can’t, but I am encouraged to do it occasionally), which is what I did this afternoon.
Now, I present to you, some long form commercials that made me cry at work:
Yeah, that one was fun and sweet. But maybe you didn’t cry. Will you cry at this?
Oh, are your eyes still dry? How about trying this one on for size:
There’s a part of me that’s afraid I would like Burning Man so much I would have to go every year until I die, which is why I still haven’t gone. There’s another part of me that is afraid I would hate it and the be stuck out there for five more days.
The other night I finally finished playing Journey. It’s fantastic. It’s an emotion evoking adventure, I’m calling it that instead of a game because its so different from video games that I’ve played.
I’ve always had a hard time relating to the game characters. I’ve never looked at Mario, Link, Donkey Kong and thought “that is me.” I’ve never felt like that person or thing on the screen is me, right there, I’m getting through this level, I’m getting through this castle. That’s me throwing the barrels, this is weird.
It was different in Journey and I’m not exactly sure why. I felt like I was the on learning this new world, I was learning how to jump and fly and slide. It was me figuring things out.
The part that made it so good for me though is what happened this last time. I got to a point in the game where I ran into another player, I had heard that there were other players that could play through your game. Most of the time when something like that happened, I would let them play through and not interact. I don’t like playing with strangers because I don’t know what I am doing.
This time I interacted a bit, we learned from each other and I started thinking this other player must be an NPC because he or she was incredibly patient and waited for me. I played through to the end of the game and only after I had finished and was talking to people about it did I know that it was actually another person, a stranger, out there playing with me. I was just really touched at the fact that the other person stayed with me through the rest of the game, even though I didn’t catch on as quickly or was a little slow. That’s what made it so good for me.